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WEB & MOBILE | SUMMER 2025
Designing Vently
Streamlining event discovery, ticketing, and check‑ins to end the multi‑app shuffle for all thing events.
My Role
Led design for Vently’s MVP (web responsive)
Defined key flows (event creation, ticketing, guest check-in)
Designed component patterns + prototypes
Resources
Timeline: 4 months
Team: 1 PM, 1 CTO, 2 engineers, 1 designer (me!)
Tools: Figma, Framer, Protopie
The Problem
People who want to go out have to flip through Eventbrite, Insta stories, and flyers to find a good party and the hosts throwing those events hate the tools they’re stuck with.
We heard things like
How might we
Make finding and hosting a nightlife event feel as easy and instant as ordering an Uber?
Scope & Constraints
📈 Fundraise fast – Demo‑ready in eight weeks
🛠 Tiny team – No design system yet; we’d build while shipping
🔁 Real events – MVP had to survive live check‑ins at crowded doors (no “beta” excuses)
We focused on three atomic flows:
1. Create Event (≤ 3 min)
2. Buy / RSVP Ticket (≤ 45 sec, mobile‑first)
3. Guest Check‑in (QR or name search, ≤ 5 sec each)
Research & Ideation
17 depth interviews
split hosts/guests
2 guerrilla
field visits
club doors at 11pm
(messy but gold)
Teardown of 5 incumbents
mapped time-to-ticket
and drop-offs
Key findings shaped three design principles:
Friction kills vibe — fewer taps > fancy animations
Host confidence fuels guest trust — clear analytics day‑of
Mobile first, desktop assists — hosts plan on laptop, guests live on phone
Design Approach
Journey Mapping → pinpointed “rage moments” (draft loss, duplicate RSVPs, door queues).
Select event type
Select event type
Enter event details
Add guestlist
Add tickets
Edit details
Crazy‑8s Workshop with eng/PM → voted on low‑lift, high‑impact concepts.
Wireflows in Figma → clickable in 48 hrs → hallway‑tested with five DJs and two venue owners.
Live MVP → tested on‑site at a 200‑person warehouse party.
The Build
Create an event in < 3 mins
Clean, easy ticketing
Real‑time sales, check‑in & refund dashboard
Host Dashboard
Create ticket typpe and check-in flow
The Outcome
30+ Hosts onboarded
1000+ Unique attendees
Avg. ticket‑purchase time–38 % vs. Eventbrite baseline
Acceptance to StartX ✅ (cited traction)
Reflections & Learnings
MVP ≠ MLP — shipping lovable meant killing pet features daily.
Design+Eng pairing from day 1 → zero handoff docs, faster pivots.
I’d instrument analytics sooner; retrofitting events after launch was a headache.
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