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Designing the brand identity of a community-driven networking experience for young designers
EXPERIENCE DESIGN | SUMMER 2024
Together By Design
TIMELINE
2 Months
TOOLS USED
Figma
Illustrator
TEAM MEMBERS
MY ROLE
Concept Development
User Research
Visual Design
Usability Testing
We spent 2 months diving into these challenges, creating a community-
focused solution aimed at supporting their growth and success.
Collaborating in a team of three, I contributed to the concept development,
branding, and testing phases.
BACKGROUND
This project aims to address the challenges young designers face in
networking and securing job opportunities amidst a competitive market.
People looking to network
Seasoned professionals
Out of school designers
TARGET AUDIENCE
Turn your job hunt from grueling to grooving
Here 'networking' is just code for making real connections and having a good time —
Together by Design
HOW MIGHT WE
How might we create a community experience that transforms traditional networking into an exciting, collaborative, and fruitful journey for early career designers?
To gain deeper insights into the market, we conducted a competitive analysis of other design communities and meetup events.
Identifying gaps in the market, understanding user needs, and adding our unique touch of personality, we developed experience design principles that set us apart.
Next, we created a service design blueprint to map out the entire experience, detailing touchpoints, customer actions, as well as front stage and backstage processes.
Community
Centric
Empowering
Adaptable
Fun
FINAL DESIGNS
Touchpoint 2
Website Landing Page
Touchpoint 3
Personalised Forms
Touchpoint 5
Branding
Upon entry, attendees will receive prompt cards featuring the details and attributes of individuals we've matched them with for networking, based on the information gathered during registration.
The branding logo symbolizes people holding hands, representing collaboration and community
Final Design
Testing Prototype
Concept 2
Bingo for designers
Concept 1
Designer Info cards
Touchpoint 4
Welcome Kit
Touchpoint 5
Post Event
Touchpoint 1
Social Media Post
We interviewed 10 designers
Young designers in search of jobs in the design industry
How do users expect an ideal networking event to”feel” like?
What are the challenges users face while attending networking events in the current job market?
What the participants said
While networking is widely recognized as essential for career growth, the current experience often feels dull and uninspiring.
Young designers require assistance in identifying and connecting with willing and relevant participants for their research and projects.
calbertfernandes.com
Mob. 628-225-9675
San Franisco, CA
© 2024 by Calbert Fernandes.
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